Sarah Greenlee - Part 4

series of commercials for Remembrall by Pyxis Innovation

The goal of these commercials is to create interest in the Remembrall, a  product that allows one to relive their memories through glasses. By using a highly stylized Flash-style animation and a juxtaposition of the future sic-fi world with the current world, viewers will easily be transported through memories that will relate to all audiences.

The commercials will open in the characters' current world (sic-fi world) and zoom into the Remembrall glasses, cutting to the memory that takes place in their past which looks like the current world today.

Commercial Pitch one opens in a futuristic park where an old man is walking his overweight and also older dog. The camera then pans to a front view and zooms into the Remembrall lens and cuts to the memory world where the man is much younger and adopting his puppy. From this scene, the camera zooms out and cuts to the ending bumper image containing product logos, etc.

Commercial pitch two opens in space following a couple who is being married on the moon. The camera pans around and zooms into the lens and cuts to the couple as children. The camera zooms to their hands as the boy struggles to reach for hers, then finally doing so. This then triggers the camera motion back out and cuts to the image.

Commercial pitch three opens in a futuristic home where a mother's son is leaving for school through a portal the camera zooms into her Remembrall and cuts to a home where the child is learning to walk between his parents. Next, the camera zooms back out and cuts to the image.

Commercial pitch four opens with an old man looking upon a toxic waste deposit, zooming into his lens the scene cuts to him fishing in the same spot as a child before cutting out to the ending image.

All commercials will consist of a voice over that describes the Remembrall.

Visually, these commercials will contain a very recognizable style that will easily inter-relate the commercials as well as the brand. Varying the two worlds will successfully depict what the product does in a quick, obvious manner. Using bright colors and a cartoon animation, the audience will be easily drawn to the advertisements and the product with the catch phrase "Don't just remember, relive." tying the bow upon the Pyxis package.

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